As I fumble through thinking of ways to tie in my digital artefact to the subjects content it became obvious how this week’s topic tied in perfectly with my project. The long tail effect is loosely about how mass consumerism is the business strategy of legacy media companies, and alternatively how selling to niche markets and creating a product out of the users/buyers is the model of more modern media companies and even businesses in general. This linked into my project in the context of the 3D printing side of building the race drone. It would be a similar situation if I tried to buy the correct parts for the drone from a big drone company, their business model would be to mass produce a standard of parts and to sell them to as many people/manufacturers that make drones as possible. Whereas I hope to explore the idea of the alternative model where the user’s of drones become the product, in this case I hope to 3D print most if not all the parts myself by using free resources online from other drone users.